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  • Writer's pictureSteady Eddy

Why Infused Drinks Are the New Growth Sector for Cannabis Industry

When recreational cannabis was first legalized, there was a lot of hype about the potential increase in marijuana sales. Many people expected there to be a huge boom in the industry with sales skyrocketing across the globe. Sure enough, many companies saw an increase, but not nearly at the level that had been predicted. Now, years later, we are finally starting to see those predictions come true.

As it turns out, one of the major players in this new growth sector is cannabis-infused drinks. By most accounts, infused drinks are becoming big business and they're here to stay. Let's take a look at why infused drinks have become so popular and how you can get ahead of this growing trend by stocking your shelves with these new products.

Infused Drinks are Less Intimidating than Edibles

If you're new to the world of cannabis, infused drinks are less intimidating than edibles. You don't have to eat them or feel like your mouth is going to get stoned. In fact, they take effect so quickly that it can be easy to overdo it if you aren't careful.

The effects also last much longer than when smoking or vaping - up to three hours in some cases! The high from an infused drink will hit you hard and fast - but then it'll start tapering off much more slowly than other methods of ingesting THC because it takes time for the cannabinoids in your body (or bloodstream) to metabolize into something called 11-hydroxy-THC which produces a stronger high than regular THC does.

There's also another thing called "first pass metabolism" at work here too: A lot of people who try edibles end up feeling very little effect even though they've taken quite a bit of weed because their bodies have broken down most of those compounds before reaching their brains due to how long it takes for food or drink get digested before being absorbed into our bodies' systems and finally beginning its journey through our circulatory system until finally reaching its destination: Your brain where all these wonderful things happen!

Infused Drinks Make it Easier for Consumers to Measure Their Dose

As a consumer, infusing your drinks with cannabis is a great way to ensure that you’re not consuming too much THC or CBD. You may think that it’s easy enough to measure your dose by simply eyeballing how much cannabis you put in your tea or coffee, but when it comes to edibles such as brownies and cookies, where the packaging doesn’t include any instructions on how much of the product should be eaten, things can get tricky quickly. If you have an edible cookie and don’t know what dosage it contains exactly, then there is a chance that you could accidentally consume more than necessary (or less).

However with infused drinks like kombucha or soda pop—a lot of these products already come with measurements printed on them! This makes measuring out your dose so simple – just look at the bottle cap!

Infused Drinks are being accepted as a replacement for Alcohol

As we see more states legalizing medical and recreational marijuana, there is also a growing acceptance of marijuana infused drinks as a replacement for alcohol.

In fact, there's been a spike in the number of new breweries that have ventured into making marijuana-infused beer and wine.

From cannabis-infused beers to cannabis-infused sodas and even cannabis-infused water, there are an increasing number of companies who are getting into this space.

One of the most popular products on the market today is cannabidiol (CBD)-infused beverages. These non-psychoactive beverages contain no THC and therefore don't get users high, but they do provide some health benefits including relaxation and relief from anxiety or stress.

Vaping has been the hot topic in the cannabis industry for years now, but it looks like the market is starting to shift away from vaporizers and toward infused drinks. This isn't surprising, as there's a large overlap between consumers of cannabis products and alcoholics.

A recent study on marijuana use in Colorado found that people who bought marijuana were more likely to also buy alcohol than those who weren't interested in cannabis. Forbes reported that 55% of buyers also bought alcohol, compared to only 32% of non-buyers.

This makes sense because many people who use marijuana are also drinkers. While some people can use both substances responsibly, others struggle with alcoholism or addiction and would benefit from switching to a safer alternative such as cannabis or CBD oil.

Marijuana infused drinks are quickly gaining popularity with consumers.

The legal market for cannabis infused drinks is projected to be worth $23 billion by 2022, and is expected to grow by 50% in the next two years. The cannabis industry has come a long way since the days when it was only associated with hippies, stoners, and head shops. Nowadays, it's a multi-billion dollar industry that's growing faster than ever. In fact, Forbes Magazine says that by 2030, the legal cannabis market will be worth $146 billion—that's more than Coca-Cola!

And it's not just about flower anymore either: cannabis companies are looking for new ways to get their products into people's hands. And drinks are one of the fastest-growing sectors of the industry.

Why? Some drinkers like to get their buzz from alcohol or coffee instead of edibles or smoking. But edibles take time to kick in (up to an hour) and can cause some intense side effects for people who don't typically use cannabis. And if you're looking for something more discreet, smoking isn't always the best option either.

But what's the appeal of drinks when you can just smoke?

The answer lies in how easy it is for people to consume marijuana without realizing it—and how much better these beverages taste than smoking or vaping. As more states legalize recreational use of marijuana and others are considering doing so, marijuana has become more socially acceptable than ever before. The combination of these factors makes cannabis-infused drinks a great choice for those who want to take their experience with marijuana beyond what they can do at home or on their own time.


We're living in a time of unprecedented growth for cannabis. In the past few years, we've seen major companies like Starbucks, Coca-Cola, and Budweiser dipping their toes into the cannabis market in an effort to profit from this new industry.

But what if you could get your hands on some of that cash before all those big companies do? What if you could partner up with an established brand early on in its development so that you could stay ahead of the curve when it comes to making money off cannabis?

That's where marijuana-infused drinks come in: they offer an opportunity for small businesses to make big bucks by partnering up with established brands and getting involved with cannabis early on in its development. And because marijuana is such a hot topic right now (we're talking about it more than ever before), these partnerships are happening more quickly than ever before!

The next generation of cannabis consumers will start to care less about price and more about the quality of their product. By creating products with quality ingredients, companies will be able to build a brand that people trust. Cannabis drinks are also great for new users because they can be consumed in private without any social pressure. This makes them perfect for those looking to enjoy themselves without having others look over their shoulder.

Interested in trying some Cannabis Drinks? Hit the button below to see our procured collection of offerings.

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